For Aasvi Ethnic, we ideated a resonant name and developed a comprehensive brand identity system and showroom interior design, reflecting the rich tapestry of Sheetal Chandel's ethnic fashion line in Ahmedabad. Our collaboration encapsulated the essence of traditional elegance through modern design, creating an immersive brand experience from the first glance to the physical ambience of the retail space. This project highlights our holistic approach to branding, marrying visual identity with physical space to craft a distinctive and captivating brand narrative for Aasvi Ethnic.