For ESPEE Designs, a Pune-based interior design studio, we were tasked with a unique challenge: to develop a brand identity that elegantly encapsulated the characters 'S' and 'P', ensuring these elements remained central to the brand's visual narrative. Our solution involved a creative blend of nomenclature and brand identity system design that not only highlighted these characters but also resonated with the studio's ethos of sophistication and innovation. This project underscores our commitment to crafting identities that celebrate and elevate our clients' core values and vision.